Teixeira, Lucas de Vasconcelos; Dâmaso, Ligianne Carvalho da Silva; Lima, Lilian Maluf de; Spers, Eduardo Eugênio; Fouto, Nuno Manoel Martins Dias
(Sociedade Brasileira de Economia e Sociologia Rural, 2024)
This study uses eye-tracking metrics to quantify the visual attention given to differentiation attributes in specialty coffees. Two Discrete Choice-type experiments were developed using the packaging as a stimulus to analyze ...