Sá, Fabiano Bento de; Paiva, Ricardo Viana Carvalho de; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo Cunha
(Universidade Federal de Lavras, 2017-04)
The aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted ...