Navegação Organizações Rurais & Agroindustriais por assunto "Buying process"

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Attributes considered by coffee consumers during their buying decision process: a study using factorial analysis

Sá, Fabiano Bento de; Paiva, Ricardo Viana Carvalho de; Souki, Gustavo Quiroga; Moura, Luiz Rodrigo Cunha (Universidade Federal de Lavras, 2017-04)

The aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted ...